Principles

comScore supports the goals of the Digital Advertising Alliance, which has introduced Self-Regulatory Principles for Online Behavioral Advertising. comScore requires companies that place our tags on their webpages to include a notice that its sites or applications use cookies or other identifiers that collect anonymous traffic data, and that these cookies or other identifiers may be placed by the website or by a third-party who provides services to the web site. comScore's tags are used for market research; they are not used for behavioral advertising.


Companies that follow the self-regulatory principles may choose to employ a third party solution, like what is offered by Evidon. For more information about Evidon, please click on their logo below:


If you would like more information about comScore's implementation of the principles set out above, or if you would like to recommend other transparency services, please contact privacy@comscore.com