ScorecardResearch, a service of Full Circle Studies, Inc., is used to help with the collection of Internet web browsing data on specific websites that have enrolled in a broad market research effort by comScore, Inc. to create reports on Internet behavior and trends. comScore, Inc. is a recognized authority on Internet and general economic trends, whose data are routinely cited by major media outlets such as the New York Times, the Wall Street Journal, and CNBC, and is extensively used by the largest Internet services companies and scores of Fortune 500 companies. To learn more about comScore, please see www.comscore.com
How do you use tagging and cookies to collect information?
As part of this market research effort, participating websites agree to deploy ScorecardResearch web tags throughout their site. These tags send a message to ScorecardResearch that causes ScorecardResearch to drop a cookie. A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site and stored on your computer's hard drive (see “cookie” section below). This process, which we refer to below as “browser-level measuring,” is done so that ScorecardResearch is able to identify browser-level behavior such as new versus repeat visitors to a website or page. ScorecardResearch uses the combination of tagging and cookies to help websites count users who have visited and seen a page or various parts of a page. We require that any website using our tagging and cookies include a notice about the use of tagging and cookies to collect anonymous traffic data and to state what choices are available to users regarding the use of the information collected. In certain instances, the cookie may be set by an advertising network or advertiser. If this advertising network or advertiser is a member of the Digital Advertising Alliance, notice may be provided by clicking on the DAA icon. Please note that you can view and deleted these cookies using the features of your browser or by installing a third party tool, such as Ghostery, to view the cookies.
ScorecardResearch may use a third party service provider to obtain non-personally identifiable information and add that data to our measurements. We may also associate the anonymous unique identifier within the ScorecardResearch cookie on your computer or device with information obtained from other sources (such as consumer preference reporting companies) using confidential matching procedures.
What information, including personal information, is collected?
The ScorecardResearch tagging is not used to identify the user visiting a page. As an example, our tags may collect such data as a timestamp, the URL, and the title of the web page. Additionally, the data collected by ScorecardResearch is only used in an aggregated form. In other words, the reports that are created from this data will not say that Computer 1 went from Site A to Site B to Site C. Instead, the reports will always be based on an entire collection of different computers, meaning that the reports will contain information like “67% of the entire internet population went to Site A”, or “35% of individuals who went to Site A also went to Site B.”
How is the information used?
This information helps our clients understand general visitation patterns to the participating website.
How is the information disclosed?
This information is analyzed and the resulting reports are shared with our clients. These reports help our clients understand general internet behavior.
How long do you retain the information you collect?
The data collected through browser-level measurement is typically maintained for up to 90 days. Such data may be aggregated and used for analytical purposes indefinitely. Additionally, in certain circumstances, for instance when a specific site has asked for detailed reporting, selected anonymous records relating to that specific site may be maintained indefinitely.
How do I opt out?
You can control your level of participation in ScorecardResearch’s market research programs, along with other research programs that are operated by Full Circle Studies, Inc., or its affiliates.
To opt-out of having ScorecardResearch’s market research programs associated with your browser, please click here
. We will continue to count the fact that a browser came to a site, but that count will not be associated with your browser.
This opt-out will also prevent you from receiving invitations to participate in market research surveys from ScorecardResearch or VoiceFive, Inc. (an affiliate of Full Circle Studies, Inc., that offers surveys across the Internet). However, it is important that you understand that this opt-out is cookie based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). So, if you delete, block or otherwise restrict cookies, this opt-out may not be effective. Additionally, because different computers and different Internet browsers all require their own version of the opt-out cookie, you need to perform this opt-out process on any computers and browsers that you want to be opted-out.
How will I be notified of changes to this Agreement?
If we change our practices in how we handle the data we collect, or if we change other aspects of our program, we will post these changes on this website, and the changes will be effective immediately upon such posting. If you do not agree with any of the changes, you may opt out of data collection as described above.
Full Circle Studies complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Full Circle Studies’ Safe Harbor certification can be found at http://web.ita.doc.gov/safeharbor/shlist.nsf/webPages/safe+harbor+list
. For more information about the Safe Harbor Principles, please visit the U.S. Department of Commerce’s Website at http://export.gov/safeharbor/
What are the other legal terms and conditions of participating in this program?
Governing Law: You agree that any dispute or claim arising out of this program or agreement shall be settled by binding arbitration in Fairfax County, Virginia under the American Arbitration Association Rules. The proceedings shall be conducted and all evidence shall be offered in the English language. Regardless of any law to the contrary, any claim against us must be filed within one year of the time such claim arose, otherwise such claim will be barred forever. We agree that regardless of any law to the contrary, that the arbitrator shall have no authority to award, punitive or exemplary damages against any party to this agreement.
Notwithstanding the above, we may apply to any court of competent jurisdiction for a temporary restraining order or other interim relief, as necessary without breach of this agreement and without abridgment of the powers of the arbitrator.
THIS AGREEMENT SHALL BE GOVERNED BY THE LAWS OF THE COMMONWEALTH OF VIRGINIA, WITHOUT REGARD TO CONFLICTS OF LAWS PROVISIONS AND SUCH LAW SHALL BE APPLIED BY THE ARBITRATOR TO THE MERITS OF ANY DISPUTE OR CLAIM. FOR ANY NON-ARBITRAL ACTION OR PROCEEDING ARISING OUT OF OR RELATED TO THIS PROGRAM OR THIS AGREEMENT, SOLE AND EXCLUSIVE JURISDICTION SHALL RESIDE WITH THE APPROPRIATE STATE COURT LOCATED IN FAIRFAX COUNTY, VIRGINIA OR FEDERAL COURT LOCATED IN ALEXANDRIA, VIRGINIA.
While this program is available on the Internet to international users, the program is and remains a U.S. offering and all use of the information collected is and shall remain subject to U.S. law and practice. International users must take this into account and should consult their local laws and independently determine whether participation is desired given these facts.
Third Party Rights: This agreement shall not create any rights or remedies in any parties other than the parties to the agreement and no person shall assert any rights as a third party beneficiary under this agreement.
Assignment: You may not assign this agreement or any rights or obligations under this agreement without our prior written approval. We reserve the right to assign this agreement, and its rights and obligations, to a third party without your prior consent, on the condition that the assignee agrees to be bound by the terms and conditions of this agreement.
Waiver: The failure of us to exercise or enforce any right or provision of the Agreement shall not constitute a waiver of such right or provision.
Severability: If any provision of this agreement is held to be unenforceable, such provision shall be reformed only to the extent necessary to make it enforceable. In any event, the remaining provisions shall be enforced.
Indemnity: You agree to defend, indemnify and hold our company and our affiliates, officers, directors, and employees harmless from and against any and all claims, losses, damages, liabilities and costs including without limitation, reasonable attorney's fees, arising out of or relating to your breach of this Agreement or misuse of this program.
Disclaimers of Warranty: YOU ACKNOWLEDGE THAT THIS PROGRAM AND ALL SOFTWARE, CHANGES TO YOUR COMPUTER, FUNCTIONS, MATERIALS AND INFORMATION MADE AVAILABLE AS PART OF THIS PROGRAM ARE PROVIDED 'AS IS.' OUR COMPANY, ITS SERVICE PROVIDERS, AND AFFILIATES DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
UNDER NO CIRCUMSTANCES WILL OUR COMPANY, ITS SERVICE PROVIDERS OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR INABILITY TO USE, THE PROGRAM, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES RESULTING IN ANY WAY FROM THIS PROGRAM. THE TERMS OF THIS SECTION WILL SURVIVE ANY TERMINATION OF THIS AGREEMENT. IN JURISDICTIONS WHICH RESTRICT LIMITATION OF LIABILITY OR DISCLAIMER OF WARRANTY PROVISIONS, OUR COMPANY'S LIABILITY WILL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW. THIS LIMITATION WILL APPLY REGARDLESS OF THE FAILURE OF THE ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.
Third Party Products and Services: We neither endorse nor accept responsibility for any third party materials accessed through the Internet.
ENTIRE AGREEMENT: This Agreement constitutes the entire agreement between sponsor and you with respect to the subject matter contained in the Agreement.
ScorecardResearch does not react to Do Not Track signals because there is no standard for how those signals are sent. You may control your level of participation in ScorecardResearch’s market research programs by visiting here: http://www.scorecardresearch.com/preferences.aspx
This Agreement is effective as of December 23, 2013.
Whom can I contact if I have additional questions?
The program sponsor is Full Circle Studies, Inc. If you have any questions about the above Privacy Statement & User License Agreement, our practices or your interactions with this website and this program, you may contact the program sponsor at:
Full Circle Studies, Inc.
11950 Democracy Drive
Reston, VA 20190